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Rosencrantz And Guildenstern Are Dead (But Relevance Lives)

Posted in: Audience, Business Models, by: Mario Garcia

Feb 14, 2010
09:35 PM

Soliciting user donations to fund a website might not be the most sustainable, or profitable, business model, but these baseball writers found that when you’re willing to provide users the content they really want and can’t get anywhere else, asking them to chip in to help get it may not be out of the question.

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2010 02 15

ctrosecrans - it’s “Rosecrans” no “N” in the middle

2010 02 15

Mario Garcia - Corrections made. Thanks! MG

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Why is the color of my wife’s bra anyone’s business?

Posted in: Audience, by: Mario Garcia

Jan 11, 2010
12:44 AM

In just two days the Susan G. Komen Breast Cancer Foundation Facebook page saw the number of fans grow from 135 to over 170,000, and it all started with this simple question posed on Facebook: What color is your bra? 

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2010 01 15

Discount Codes - It was funny seeing all these colours appearing on Facebook!

Think it caused quite a bit of confusion initially (well - it did for me at least!) before it was all revealed (so to speak!!)

2010 01 18

Elegant Gifts - When i read the heading of this article then it stunned me a lot but it has cleared after reading whole article.

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ESPN Chicago twists the knife. How to fight back.

Posted in: Audience, Business Models, Content, New Ideas, Newspapers, Trends, by: John Duncan

Apr 13, 2009
09:21 AM

If newspapers thought that everyone would leave local stuff alone, ESPN’s launch of ESPN Chicago should be a worrying reminder that nothing is going to be easy in the new media landscape. Newspapers either get quicker, bolder and more aggressive ... or they die quietly and alone. A strategy would help…

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Five predictions about US newspapers: Pt 3

Posted in: Audience, Business Models, Content, Newspapers, Trends, by: John Duncan

Mar 19, 2009
09:39 AM

The death of a large number of newspapers will not mean the death of print. The survivors will exist at a scale that adds new impetus to print products, and their costs will decrease as audiences remain flat. The smaller local titles can remain economically viable for many years on the back of conservative advertisers and a cost base that can fund a niche local news operation for some years.

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7 things you absolutely, positively need to know about your audience

Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia

Mar 09, 2009
12:47 AM

The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…

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