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ESPN Chicago twists the knife. How to fight back.
Posted in: Audience, Business Models, Content, New Ideas, Newspapers, Trends, by: John Duncan
Apr 13, 2009
09:21 AM
If newspapers thought that everyone would leave local stuff alone, ESPN’s launch of ESPN Chicago should be a worrying reminder that nothing is going to be easy in the new media landscape. Newspapers either get quicker, bolder and more aggressive ... or they die quietly and alone. A strategy would help…
Read full article...Five predictions about US newspapers: Pt 3
Posted in: Audience, Business Models, Content, Newspapers, Trends, by: John Duncan
Mar 19, 2009
09:39 AM
The death of a large number of newspapers will not mean the death of print. The survivors will exist at a scale that adds new impetus to print products, and their costs will decrease as audiences remain flat. The smaller local titles can remain economically viable for many years on the back of conservative advertisers and a cost base that can fund a niche local news operation for some years.
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7 things you absolutely, positively need to know about your audience
Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia
Mar 09, 2009
12:47 AM
The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…
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Cutting through the visual clutter: Does your homepage pass the test?
Posted in: Audience, Content, Design, Newspapers, Trends, by: Mario Garcia
Mar 02, 2009
12:01 AM
Visual clutter happens most on high-content sites that lack organization in their design. A visual segmentation test shows you exactly what’s wrong with the organization of your site and offers the opportunity to reorganize and create a design that keeps your users on your site longer and keeps them coming back.
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Death to the free: Why recessions can be good
Posted in: Business Models, Content, Newspapers, Subscription Models, by: John Duncan
Jan 12, 2009
09:48 AM
A lot of people are talking now about the death of free content and the need to charge for what content we produce for our users. Good. The hegemony of the free has been a dead end from the beginning, a disaster for great content, an inhibitor of innovation and while the end of this orthodoxy will be painful for producers and consumers alike it will be better for all in the end.
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2009 01 12
Another example are the local Business Journals. They have some content which is free, but much of it is locked for subscribers only.
2009 01 13
It is too far gone to turn back now! The Internet is just like television...you don’t pay for it, you just turn it on and its paid for by someone else. If you do choose to pay for TV, it is for something that the producers of the content valued enough to charge for. Once the technology made the purchase of bandwidth possible, a free medium was now for sale! Owners of television real estate were able to sell outlets/channels to content providers passing a small fee to consumers (cable). Moreover, savvy business people used their more expensive television real estate as a means to entice other producers into licensing deals, buying up the “best” content early enough to turn a profit from customers who demanded it most (HBO etc.)! When the chance exists for a “producer” of content to receive a premium payout they usually take it, even at the expense of limited distribution/viewership of that content. The Internet is NOT a privately owned business, and though you can buy your piece of real estate along the information superhighway, no one ever has to visit you! There is so much “LAND” that any and everyone can get in, and as many times as they please! The only necessity is a knowledge of the alpha-numeric system and about 9 bucks (godaddy.com) and you have just effectively, eaten away at the total market share of essentially anyone doing business online.
2009 01 13
Not only does this make it harder for that person to be noticed it makes it more difficult to charge for consumption of that site’s information. More competition, equals less demand, equals less need, equals less revenue. I do believe that information is important and producers of content should be compensated, however, there just happens to be over 6 billion potential producers of that content, and not enough demand to consume all of it! The Internet has more information available than all of the television programming, newspapers, and magazine articles ever produced in history, COMBINED. There are NO STANDARDS by which the Internet’s creative team are forced to abide by.
Use Wikipedia as an example! A baby, big enough to reach the keyboard, can write a biography on a historical public figure and it will be perceived as true by the masses. This information isn’t credible, it certainly isn’t valuable, but more decidedly, it is AVAILABLE!
2009 01 17
I am so glad to finally see people start to “call bull” on “everything has to be free.”
It’s always been a myth of the Internet anarchists.
2009 03 19
Really a good post, Post is good in regards of meaningful information. Thanks for the post.
2009 05 23
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2009 05 28
Thanks for sharing the article. its well written.
2009 05 30
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2009 07 16
Nice Post. does anyone know if there is a legal way I can display this content on my own website- Many thanks
2009 07 28
Very interesting as well as informative post.Thanks for providing for us.I read your article with my pleasure.
2009 07 31
Very nice post. It’s is really informative. Keep up the good posting. I’ll bookmark this.
2009 07 31
Another example are the local Business Journals. They have some content which is free, but much of it is locked for subscribers only
2009 09 23
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2009 11 12
Yes Once the technology buying bandwidth possible, an environment free from now on sale! The property owners could sell television outlets or channels to content providers to spend a small fee to consumers (for cable). Moreover, smart business people used their goods more expensive reality TV as a means to attract other producers in the license agreements, the purchase of “best” content in time to get some benefit customers requiring more (HBO, etc)! When there is the possibility of a “producer” of content to receive a premium payment, which are likely, even at the expense of limited distribution / audience for that content.read more
2009 11 23
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2009 12 24
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2009 12 27
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2010 01 03
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2010 01 30
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