Weblog
Congratulations to Dele Olojede and 234Next.com!
Posted in: Audience, Business Models, Case Studies, Content, Design, Newspapers, PreDesign, Trends, by: Mario Garcia
Jun 01, 2010
11:10 PM
While scanning the current issue of Fast Company magazine I was happy to see our client and friend, Dele Olojede, featured as one of the “100 Most Creative People in Business.” Dele is Pultizer Prize winner and a visionary in our industry and we’re honored to have worked with him on his 234 Next project in Nigeria.
Read full article...Ciao, bella! Il Sole 24 Ore.com debuts new redesign
Posted in: Audience, Case Studies, Content, Design, Information Architecture, Navigation, New Ideas, Newspapers, PreDesign, by: Mario Garcia
May 23, 2010
10:17 PM
Italy’s Il Sole 24 Ore.com debuts a bold, modern design for its website with improved navigation, better use of page real estate and an article page that invites more page views.
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ESPN Chicago twists the knife. How to fight back.
Posted in: Audience, Business Models, Content, New Ideas, Newspapers, Trends, by: John Duncan
Apr 13, 2009
09:21 AM
If newspapers thought that everyone would leave local stuff alone, ESPN’s launch of ESPN Chicago should be a worrying reminder that nothing is going to be easy in the new media landscape. Newspapers either get quicker, bolder and more aggressive ... or they die quietly and alone. A strategy would help…
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Five predictions about US newspapers: Pt 3
Posted in: Audience, Business Models, Content, Newspapers, Trends, by: John Duncan
Mar 19, 2009
09:39 AM
The death of a large number of newspapers will not mean the death of print. The survivors will exist at a scale that adds new impetus to print products, and their costs will decrease as audiences remain flat. The smaller local titles can remain economically viable for many years on the back of conservative advertisers and a cost base that can fund a niche local news operation for some years.
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7 things you absolutely, positively need to know about your audience
Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia
Mar 09, 2009
12:47 AM
The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…
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