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ESPN Chicago twists the knife. How to fight back.

Posted in: Audience, Business Models, Content, New Ideas, Newspapers, Trends, by: John Duncan

Apr 13, 2009
09:21 AM

If newspapers thought that everyone would leave local stuff alone, ESPN’s launch of ESPN Chicago should be a worrying reminder that nothing is going to be easy in the new media landscape. Newspapers either get quicker, bolder and more aggressive ... or they die quietly and alone. A strategy would help…

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Five predictions about US newspapers: Pt 3

Posted in: Audience, Business Models, Content, Newspapers, Trends, by: John Duncan

Mar 19, 2009
09:39 AM

The death of a large number of newspapers will not mean the death of print. The survivors will exist at a scale that adds new impetus to print products, and their costs will decrease as audiences remain flat. The smaller local titles can remain economically viable for many years on the back of conservative advertisers and a cost base that can fund a niche local news operation for some years.

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7 things you absolutely, positively need to know about your audience

Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia

Mar 09, 2009
12:47 AM

The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…

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Cutting through the visual clutter: Does your homepage pass the test?

Posted in: Audience, Content, Design, Newspapers, Trends, by: Mario Garcia

Mar 02, 2009
12:01 AM

Visual clutter happens most on high-content sites that lack organization in their design. A visual segmentation test shows you exactly what’s wrong with the organization of your site and offers the opportunity to reorganize and create a design that keeps your users on your site longer and keeps them coming back.

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Death to the free: Why recessions can be good

Posted in: Business Models, Content, Newspapers, Subscription Models, by: John Duncan

Jan 12, 2009
09:48 AM

A lot of people are talking now about the death of free content and the need to charge for what content we produce for our users. Good. The hegemony of the free has been a dead end from the beginning, a disaster for great content, an inhibitor of innovation and while the end of this orthodoxy will be painful for producers and consumers alike it will be better for all in the end.

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2009 01 12

james wilson - Another example are the local Business Journals.  They have some content which is free, but much of it is locked for subscribers only.

2009 01 13

Marvin - It is too far gone to turn back now! The Internet is just like television...you don’t pay for it, you just turn it on and its paid for by someone else. If you do choose to pay for TV, it is for something that the producers of the content valued enough to charge for. Once the technology made the purchase of bandwidth possible, a free medium was now for sale! Owners of television real estate were able to sell outlets/channels to content providers passing a small fee to consumers (cable). Moreover, savvy business people used their more expensive television real estate as a means to entice other producers into licensing deals, buying up the “best” content early enough to turn a profit from customers who demanded it most (HBO etc.)!  When the chance exists for a “producer” of content to receive a premium payout they usually take it, even at the expense of limited distribution/viewership of that content. The Internet is NOT a privately owned business, and though you can buy your piece of real estate along the information superhighway, no one ever has to visit you! There is so much “LAND” that any and everyone can get in, and as many times as they please! The only necessity is a knowledge of the alpha-numeric system and about 9 bucks (godaddy.com) and you have just effectively, eaten away at the total market share of essentially anyone doing business online.

2009 01 13

Marvin - Not only does this make it harder for that person to be noticed it makes it more difficult to charge for consumption of that site’s information. More competition, equals less demand, equals less need, equals less revenue. I do believe that information is important and producers of content should be compensated, however, there just happens to be over 6 billion potential producers of that content, and not enough demand to consume all of it! The Internet has more information available than all of the television programming, newspapers, and magazine articles ever produced in history, COMBINED. There are NO STANDARDS by which the Internet’s creative team are forced to abide by.
Use Wikipedia as an example! A baby, big enough to reach the keyboard, can write a biography on a historical public figure and it will be perceived as true by the masses. This information isn’t credible, it certainly isn’t valuable, but more decidedly, it is AVAILABLE! 

2009 01 17

Rudolph - I am so glad to finally see people start to “call bull” on “everything has to be free.”

It’s always been a myth of the Internet anarchists.

2009 03 19

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2009 07 28

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2009 07 31

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2009 07 31

computer to all - Another example are the local Business Journals.  They have some content which is free, but much of it is locked for subscribers only

2009 11 12

The Therapist - Yes Once the technology buying bandwidth possible, an environment free from now on sale! The property owners could sell television outlets or channels to content providers to spend a small fee to consumers (for cable). Moreover, smart business people used their goods more expensive reality TV as a means to attract other producers in the license agreements, the purchase of “best” content in time to get some benefit customers requiring more (HBO, etc)! When there is the possibility of a “producer” of content to receive a premium payment, which are likely, even at the expense of limited distribution / audience for that content.read more

2009 11 23

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2010 01 03

İzmir Evden Eve - keyboard, can write a biography on a historical public figure and it will be perceived as true by the masses. This information isn’t credible, it certainly isn’t valuable, but more decidedly, it is AVAILABLE

2010 01 30

myspace layouts - It is a chriopractic, family owned business. What actions would need to be taken to change the name of the business? For example do we contact the banks? Do we need the city’s permission? myspace layouts

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