Weblog
Congratulations to Dele Olojede and 234Next.com!
Posted in: Audience, Business Models, Case Studies, Content, Design, Newspapers, PreDesign, Trends, by: Mario Garcia
Jun 01, 2010
11:10 PM
While scanning the current issue of Fast Company magazine I was happy to see our client and friend, Dele Olojede, featured as one of the “100 Most Creative People in Business.” Dele is Pultizer Prize winner and a visionary in our industry and we’re honored to have worked with him on his 234 Next project in Nigeria.
Read full article...Ciao, bella! Il Sole 24 Ore.com debuts new redesign
Posted in: Audience, Case Studies, Content, Design, Information Architecture, Navigation, New Ideas, Newspapers, PreDesign, by: Mario Garcia
May 23, 2010
10:17 PM
Italy’s Il Sole 24 Ore.com debuts a bold, modern design for its website with improved navigation, better use of page real estate and an article page that invites more page views.
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Is top navigation still necessary on news sites?
Posted in: Design, Information Architecture, Navigation, New Ideas, Newspapers, Technology, Trends, by: Mario Garcia
Mar 16, 2009
10:06 PM
It’s a good question because so much time is often spent trying to organize and create the top navigation of a site. That time could be better used working on writing better headlines and blurbs that get browsers to click. Would more people click on the LOCAL NEWS link or a headline like YOUR NEIGHBOR’S A TERRORIST. NOW WHAT DO YOU DO? My guess, not backed up by any research, is the latter.
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7 things you absolutely, positively need to know about your audience
Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia
Mar 09, 2009
12:47 AM
The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…
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Cutting through the visual clutter: Does your homepage pass the test?
Posted in: Audience, Content, Design, Newspapers, Trends, by: Mario Garcia
Mar 02, 2009
12:01 AM
Visual clutter happens most on high-content sites that lack organization in their design. A visual segmentation test shows you exactly what’s wrong with the organization of your site and offers the opportunity to reorganize and create a design that keeps your users on your site longer and keeps them coming back.
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