Building a relationship with users

Posted in: Audience, Content, Information Architecture, Trends, by: Mario Garcia

Jul 19, 2011
07:34 PM

We’ve all done it. Clicked on a headline link that was relevant to us, only to be confronted with a dreaded registration form. The question then becomes how bad do you want access to the content of that link? Is it worth the time to fill in the registration? Or is it just not worth it and you bounce? Oh yeah, users normally make this decision in a split-second. So how we “sell” them in that split-second makes the difference between starting a relationship with that user or just seeing them casually.

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Ciao, bella! Il Sole 24 Ore.com debuts new redesign

Posted in: Audience, Case Studies, Content, Design, Information Architecture, Navigation, New Ideas, Newspapers, PreDesign, by: Mario Garcia

May 23, 2010
10:17 PM

Italy’s Il Sole 24 Ore.com debuts a bold, modern design for its website with improved navigation, better use of page real estate and an article page that invites more page views.

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Is top navigation still necessary on news sites?

Posted in: Design, Information Architecture, Navigation, New Ideas, Newspapers, Technology, Trends, by: Mario Garcia

Mar 16, 2009
10:06 PM

It’s a good question because so much time is often spent trying to organize and create the top navigation of a site. That time could be better used working on writing better headlines and blurbs that get browsers to click. Would more people click on the LOCAL NEWS link or a headline like YOUR NEIGHBOR’S A TERRORIST. NOW WHAT DO YOU DO? My guess, not backed up by any research, is the latter.

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7 things you absolutely, positively need to know about your audience

Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia

Mar 09, 2009
12:47 AM

The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…

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“The best gauge at the moment of the impact of the new site is WHO is ‘engaging’ with the site. We have new bloggers who did not previously participate. We have new people uploading reader pictures who did not previously engage with the website. We have people commenting on stories, blogs etc who did not previously interact. We have gone from a limited conversation between the same 10 people to a much bigger conversation with more varied and interesting topics.”

Darren Linton
sheppnews.com.au/