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Ciao, bella! Il Sole 24 Ore.com debuts new redesign

Posted in: Audience, Case Studies, Content, Design, Information Architecture, Navigation, New Ideas, Newspapers, PreDesign, by: Mario Garcia

May 23, 2010
10:17 PM

Italy’s Il Sole 24 Ore.com debuts a bold, modern design for its website with improved navigation, better use of page real estate and an article page that invites more page views.

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ESPN Chicago twists the knife. How to fight back.

Posted in: Audience, Business Models, Content, New Ideas, Newspapers, Trends, by: John Duncan

Apr 13, 2009
09:21 AM

If newspapers thought that everyone would leave local stuff alone, ESPN’s launch of ESPN Chicago should be a worrying reminder that nothing is going to be easy in the new media landscape. Newspapers either get quicker, bolder and more aggressive ... or they die quietly and alone. A strategy would help…

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Is top navigation still necessary on news sites?

Posted in: Design, Information Architecture, Navigation, New Ideas, Newspapers, Technology, Trends, by: Mario Garcia

Mar 16, 2009
10:06 PM

It’s a good question because so much time is often spent trying to organize and create the top navigation of a site. That time could be better used working on writing better headlines and blurbs that get browsers to click. Would more people click on the LOCAL NEWS link or a headline like YOUR NEIGHBOR’S A TERRORIST. NOW WHAT DO YOU DO? My guess, not backed up by any research, is the latter.

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Newser: Brilliant but toxic

Posted in: Business Models, Design, New Ideas, Newspapers, Revenue, Trends, by: John Duncan

Dec 23, 2008
02:15 AM

Should newspapers be worried about aggregation sites like Newser? Do aggregation sites play a positive role in the content ecosystem or are they parasites and thieves? The time has come to either copy them or change the Fair Use law that allows them to exist. But we can no longer ignore what they do.

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2008 12 24

Frances Chapman - I am interested in how to finance newspapers and their online equivalents. The issue addressed is not so different from the influx of free city papers that severely damaged older, subscription- and newsstand-funded community newspapers that had a more serious journalistic mission.

Personally, I think newspapers and periodicals must rethink their relationships with readers and advertisers. Readers are not markets to be delivered and advertisers should not just be sold space.  We need more news conduits, not just the few commercially viable ones, and fewer overpaid pundits. The answer to news gathering is more advocacy-fueled stories with enough multiplicity that media cannot be bought.

As far as tightening “intellectual property” that road is a dead-end.

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Why the New York Times should be afraid of JC Penney

Posted in: Business Models, New Ideas, Newspapers, Revenue, Trends, by: John Duncan

Dec 19, 2008
09:25 AM

There are still some major web companies out there who don’t realize that they are media companies. Now that everyone occupies the same digital space a department store is competing on the same flat playing field for audience attention and advertising dollars as a newspaper or news website. The potential revenue is huge and impossible to ignore. When they realize this and start flexing their muscles as media companies as well as retail businesses, the boundaries between media companies and advertisers online will change dramatically and traidtional media-only companies will be in even more trouble.

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2008 12 19

Pat Cauley - This is an interesting viewpoint. However, only time will tell if the audience that prefers to shop online at JCPenney.com would be willing to accept that same site as a media authority. Whether you agree with The New York Times’ editorial slant or not, you can at least agree that its an entity with a noteworthy opinion. While the NY Times contains advertising, its not in and of itself trying to sell a reader anything. JC Penney is actively seeking a consumer’s money. It would take a lot of time, effort and restructuring for JCPenney to be taken seriously as a media content supplier.

2008 12 22

Scott McIntosh - This is the problem with newspaper corporations: They’re listening to horse hockey like this. If JCPenney could only come up with the right mix of entertainment and lifestyle news, we could just do away with the New York Times. The thing that people have to start realizing is that what newspapers do matters. Those silly little people running around asking a bunch of silly questions and filing Freedom of Information Act requests and keeping an eye on what government is doing are called journalists who are actually doing work, important work. And funding that kind of work takes money. Thinking that you can just post press releases and paparrazzi photos and start drawing people to your web site is infantile and quite frankly downright illiterate. No, the downfall of newspapers will not be the Internet per se. It will be that we become such a stupid society that we no longer understand, appreciate and value what newspapers do. Thanks for contributing.

2008 12 26

John Duncan - Thanks for the comments.

Scott: I entirely agree with you (apart from the horse hockey bit). What I’m saying is that JCP now has direct access to an audience. It doesn’t need a medium between it and that audience as much. If you don’t think that this change has any implications for those whose job is currently to provide that medium then I’d be fascinated to know why not.

These new major media owners are indeed unlikely to produce insightful news for that audience but when they understand the need to hold that audience they will be able to do something with it that will suck audience and dollars away from those who do.

If they offer something as unimaginative as “paparazzi photos and press releases” it will fail. If it is retail oriented, witty, and written by some of the thousands of journalists still being churned out by J Schools it could find the audience that JCP want.

Pat: The democratising thing about the web is that people care a lot less where they get their news from as long as they have some way of deeming it reliable. If retailers can translate their trusted retail brands into trusted media brands, they start with a huge advantage.

2009 01 29

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2010 01 21

Nillson Fabiana - Your article is right on. I think NYT is not necessarily prepared for simple competition. Yes, capitalism encourages us to pay reporters for their efforts; it also dictates we (readers) get our news at the best quality for the best price (ROI). If I can get better (more timely, more in-depth, better-written) reports elsewhere, and especially if I can get them there at a better price, then why would I bother with NYT? San Diego Scanning

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“The best gauge at the moment of the impact of the new site is WHO is ‘engaging’ with the site. We have new bloggers who did not previously participate. We have new people uploading reader pictures who did not previously engage with the website. We have people commenting on stories, blogs etc who did not previously interact. We have gone from a limited conversation between the same 10 people to a much bigger conversation with more varied and interesting topics.”

Darren Linton
sheppnews.com.au/