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Congratulations to Dele Olojede and 234Next.com!

Posted in: Audience, Business Models, Case Studies, Content, Design, Newspapers, PreDesign, Trends, by: Mario Garcia

Jun 01, 2010
11:10 PM

While scanning the current issue of Fast Company magazine I was happy to see our client and friend, Dele Olojede, featured as one of the “100 Most Creative People in Business.” Dele is Pultizer Prize winner and a visionary in our industry and we’re honored to have worked with him on his 234 Next project in Nigeria.

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Ciao, bella! Il Sole 24 Ore.com debuts new redesign

Posted in: Audience, Case Studies, Content, Design, Information Architecture, Navigation, New Ideas, Newspapers, PreDesign, by: Mario Garcia

May 23, 2010
10:17 PM

Italy’s Il Sole 24 Ore.com debuts a bold, modern design for its website with improved navigation, better use of page real estate and an article page that invites more page views.

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7 things you absolutely, positively need to know about your audience

Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia

Mar 09, 2009
12:47 AM

The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…

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What’s your plan? The lost art of project planning

Posted in: Business Models, Design, PreDesign, Trends, by: Mario Garcia

Feb 24, 2009
01:33 PM

Let’s admit it. We just don’t do enough of it. We underestimate its value. And we’re more and more we’ve got it covered. But how many of us really put an emphasis on project planning? Every successful project starts with a solid, detailed plan. Here are some suggestions for creating one.

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“The best gauge at the moment of the impact of the new site is WHO is ‘engaging’ with the site. We have new bloggers who did not previously participate. We have new people uploading reader pictures who did not previously engage with the website. We have people commenting on stories, blogs etc who did not previously interact. We have gone from a limited conversation between the same 10 people to a much bigger conversation with more varied and interesting topics.”

Darren Linton
sheppnews.com.au/