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7 things you absolutely, positively need to know about your audience

Posted in: Audience, Content, Design, Information Architecture, PreDesign, by: Mario Garcia

Mar 09, 2009
12:47 AM

The makeup of those you seek to engage is important to every communication decision you’ll make, whether editorial, design, marketing or distribution related. Everything starts with audience. The more you know about them, the better you will communicate with them. And no communication project should begin without knowing these 7 things about your audience…

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What’s your plan? The lost art of project planning

Posted in: Business Models, Design, PreDesign, Trends, by: Mario Garcia

Feb 24, 2009
01:33 PM

Let’s admit it. We just don’t do enough of it. We underestimate its value. And we’re more and more we’ve got it covered. But how many of us really put an emphasis on project planning? Every successful project starts with a solid, detailed plan. Here are some suggestions for creating one.

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