Wanted: Clients as partners
Posted in: Business Models, New Ideas, Trends, by: Mario Garcia
Aug 02, 2011
11:49 PM
A few weeks back Khoi Vinh wrote an article on his site titled “The End of Client Services” explaining his reasons for working with a startup rather than another design consulting business. It’s a great read full of interesting thoughts, but two things in particular that he says have had me thinking.
Read full article...Building a relationship with users
Posted in: Audience, Content, Information Architecture, Trends, by: Mario Garcia
Jul 19, 2011
07:34 PM
We’ve all done it. Clicked on a headline link that was relevant to us, only to be confronted with a dreaded registration form. The question then becomes how bad do you want access to the content of that link? Is it worth the time to fill in the registration? Or is it just not worth it and you bounce? Oh yeah, users normally make this decision in a split-second. So how we “sell” them in that split-second makes the difference between starting a relationship with that user or just seeing them casually.
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Long time no hear
Posted in: Audience, Content, Trends, by: Mario Garcia
Jun 20, 2011
09:54 PM
Attempts at making myself feel better about not posting anything new in a long time. Changes to the Garcia Interactive site. An invitation to participate in the conversation that I hope will take place on this site.
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Tablet Do’s and Don’ts
Posted in: Content, Mobile, New Ideas, Technology, Trends, by: Mario Garcia
Sep 28, 2010
01:28 AM
Storytelling and designing for the iPad and other tablets is still in it’s infancy, but here are some early observations for those getting ready to enter the “tablet” waters.
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Congratulations to Dele Olojede and 234Next.com!
Posted in: Audience, Business Models, Case Studies, Content, Design, Newspapers, PreDesign, Trends, by: Mario Garcia
Jun 01, 2010
11:10 PM
While scanning the current issue of Fast Company magazine I was happy to see our client and friend, Dele Olojede, featured as one of the “100 Most Creative People in Business.” Dele is Pultizer Prize winner and a visionary in our industry and we’re honored to have worked with him on his 234 Next project in Nigeria.
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