Portfolio
Live Mint
LiveMint.com was designed and developed not with the idea of being the online version of India’s newest financial daily, Mint, but with the mission to serve as its own medium for delivering insightful and resourceful business information to the growing base of readers who get their news online. The two products were launched simultaneously with the idea that print and web could serve different audiences at different times rather than fight each other for attention and ad revenue.
Early on in the planning, we wanted the web site to be easy-to-navigate, but we didn’t want navigation to strictly rely on the categories. Instead, we wanted users to navigate through the site based on the content itself. The homepage, as a result, relies on well-built story packages, informative headlines and engaging images to move readers through the news and information of the day.
The stock index also provides real-time quotes and the ability to search individual companies. The Reader’s Choice poll gives users a voice on relevant topics. Customizable email alerts and RSS feeds let users get the news they want when they want it. The Quick Hits section of the homepage is a complete glance at the top headlines in each section, for those of us scanners who are looking for the news that’s most relevant to us.
The article page was an opportunity to create a “stickiness” to the site, keeping readers here longer, and also creating the opportunity to get more related information. In addition to the tools letting you rate the article, email it to a friend or print it, the article page will also let you read related articles and links (internal or external) as well as set an alert for when there is more news on the same topic or any company or individual mentioned in the article.