Services
When it comes to web design there's only one thing that matters...audience
Welcome to Garcia Interactive, the world's leading designer of editorial websites.
The task of building a good complex site is much more than designing beautiful looking pages. We see our job as coming up with ways of keeping your existing customers on your site longer, of helping new ones discover it and stay there, of organizing your information in a way that makes sense to your users, new and existing. We don't just design websites, we help our clients identify and engage audiences.
When you hire Garcia Interactive you get much more than a design team. You hire our desk of web business strategists who have themselves run major media outfits. You hire our cutting edge coding team, who never miss a trick in coding your site to be seen, visited and browsed. You hire an information architect battle-tested in the construction of sprawling ever-changing websites. You hire a project manager who is comfortable working for a global clientele.
Most of all you hire a team who will work together with you to understand your audience, your problems, your competition, your strengths and your weaknesses before we ever put pen to pixel. We look for revenue opportunities. We look for savings. We address business problems. We design a site with your customers and your resources in mind. We build audience. We help make your advertisers happy.
Take a look at some of our former clients. Read what they say about us. And if you want to talk about your audience or your business, we would love to hear from you.
Pre Design
PreDesign is one of the unique features of Garcia Interactive's approach to designing your website. We believe that good design comes from a fundamental understanding of the problems that a design needs to resolve. We start our process with a thorough review of who your audience is, who you want it to be, what you do, who your competitors are, how you make money. We look at your current content, existing architecture, the user experience that you currently offer and we outline its strengths and weaknesses. We ask about your resources, your ambitions, the caliber of your staff and we make sure we are always working towards solutions that are realistic for you and your team. Our PreDesign unit consists of people who have run media businesses, who combine business and design savvy. Our aim is to make your redesign not just a chance to change some fonts, but a chance to think about your whole business and where it is going.
Content Strategy
We are at a turning point in the presentation of news information on the web. Generating great content is no longer enough. The key to success is who you target with your content and how you present it to meet their needs. Garcia Interactive has more experience in a wider variety of content models than any other company out there. We have developed strategy for web-only businesses. We have helped publishers move from shoveling their content online to crafting sites with distinct personalities and appeal. We have designed content strategies to increase advertising. We have built hybrid content strategies - for publishers who want parts of their content available to subscribers only. Garcia Interactive works with you to craft a content strategy for your business that meets your needs, working with your team to build a detailed set of options for your site. The goal is to make sure your content asset works as hard as it possibly can to build audience for you.
Information Architecture
We specialize in difficult information challenges. Our time working with newspapers means we understand how to make large amounts of information accessible and simple to navigate. We build sites that allow users to navigate high volumes of rapidly changing content without getting lost, bored or irritated. We help our clients avoid the trampolines in their site, the pages that readers land on and bounce straight off. We build sites that keep readers engaged. We design architectures that keep users on a site after they have found what they were looking for. We build sites that don't confuse a user with too many choices, We start our process with users' habits and desires at the front of our minds. We build sites that put readers first and deliver the ad inventory our clients demand.
Design and Development
Our ultimate goal is to execute world-class site designs that meet our clients' business needs, a creed we apply as much to our work at Australia's local Shepparton News as we do to our work on the verticals of the Wall Street Journal. We do that by designing sites that your users love to spend time with. We believe in clean simple interfaces. We believe in designs that are easy to use. We believe in function guiding the way to form. We believe in sites that feel easy and intuitive. We don't believe in making your users work.
