Design matters
Garcia Interactive is a user interface design firm that helps our clients become more user-focused, profitable and competitive
Today's media landscape lets brands in essence become publishers, creating an interactive experience that offers relevance and value to their audience. Having worked with media brands all over the world over the last 15 years, Garcia Interactive can help plan and maintain an effective digital strategy that can transform your business.
When you hire Garcia Interactive you get much more than a design team. You hire our desk of web business strategists who have themselves run major media outfits. You hire our cutting edge coding team, who never miss a trick in coding your site to be seen, visited and browsed. You hire an information architect battle-tested in the construction of sprawling ever-changing websites. You hire a project manager who is comfortable working for a global clientele.
Most of all you hire a team who will work together with you to understand your audience, your problems, your competition, your strengths and your weaknesses before we ever put pen to pixel. We look for revenue opportunities. We look for savings. We address business problems. We design a site with your customers and your resources in mind. We build audience. We help make your advertisers happy.
Take a look at some of our former clients. Read what they say about us. And if you want to talk about your audience or your business, we would love to hear from you.
Strategy
Every project starts with a through understanding of your business, your audience, your competition and your goals. Based on this, we work with brands to help identify opportunities. We believe that good digital strategy comes from a fundamental understanding of the problems that a brand needs to resolve. We start our process with a thorough review of who your audience is, who you want it to be, what you do, who your competitors are, how you make money. We look at your current content, existing architecture, the user experience that you currently offer and we outline its strengths and weaknesses. We ask about your resources, your ambitions, the caliber of your staff and we make sure we are always working towards solutions that are realistic for you and your team. Our strategy unit consists of people who have run media businesses, who combine business and design savvy. Our aim is to make your digital brand strategy not just a chance to change your website, but a chance to think about your whole business and where it is going.
Content
We are at a turning point in the presentation of information on the web. Generating great content is no longer enough. The key to success is who you target with your content and how you present it to meet their needs. Garcia Interactive has more experience in a wider variety of content models than any other company out there. We have developed content strategy for web-only businesses. We have helped publishers move from shoveling their content online to crafting sites with distinct personalities and appeal. We have designed content strategies to increase advertising and attract more traffic. We have built hybrid content strategies - for publishers who want parts of their content available to subscribers only. Garcia Interactive works with you to craft a content strategy for your business that meets your needs, working with your team to build a detailed set of options for your media platforms. The goal is to make sure your content asset works as hard as it possibly can to build audience for you.
User Interface Design
Good design is less about aesthetics and more about functionality and ease-of-use. But being beautiful and reflective of your overall brand completes the experience. Digital assets we can create include websites, vertical sites, blogs, mobile sites, apps, facebook pages, email newsletters, video and podcasts. Our ultimate goal is to execute world-class digital assets that meet our clients' business needs. We do that by designing web and mobile sites that your users love to spend time with. We believe in clean simple interfaces. We believe in designs that are easy to use. We believe in function guiding the way to form. We believe in sites that feel easy and intuitive. We don't believe in making your users work.
Online Marketing
A great content strategy delivered through different digital platforms mean nothing if your audience can't find you. Our online marketing services help drive traffic to your digital brand, increasing engagement and ultimately sales. Through our search engine optimization process we aim to achieve the best ranking results through smart keyword analysis, creative link building and relevant content development. Additionally, we work to increase awareness by developing other media strategies including paid search and traditional media buying online and offline.
